From Spreadsheets to Scalable Systems: How Northern Family Farms Tripled Growth with Solution Builders

Northern Family Farms

BACKGROUND

About Northern Family Farms

Northern Family Farms is a third-generation, family-owned agricultural business that has grown from a small Christmas tree operation into one of the largest producers in the Midwest. Today, the company sells over a million plants annually and serves customers across the US.

The business is led by siblings Ashley and Derek, who represent the third generation of ownership. Ashley’s background in financial markets brought a new lens to the operation—one rooted in data, forecasting, and analytics. Since returning, she and her brother have led the company through a sustained period of growth, ultimately tripling the size of the business.

But Northern Family Farms is not a traditional farm. As Ashley explains:

“People think we just grow plants, but at the scale we’re operating, we’re really an analytics company… we live and die by the numbers.”

CHALLENGE

Siloed Data and Manual Processes Hindered Growth

With millions of plants in production and timelines that stretch years into the future, Northern Family Farms depends on accurate forecasting and real-time data to operate effectively.

“The decisions I’m making today… some of that product won’t be sellable until 2027… 2029… 2030. That’s the hard part—getting that right.”

However, the company’s technology wasn’t built to support that level of complexity. Critical data lived in spreadsheets, which quickly became difficult to manage as the business scaled. This limited visibility, slowed collaboration, and made it difficult to support a growing, distributed team. Manual processes, like routing logistics, took days to complete, creating operational bottlenecks.
To continue growing, Northern Family Farms needed a better way to manage data, collaborate in real time, and scale its operations.

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      SOLUTION

      Modern Cloud-Based Applications Built to Scale

      Solution Builders partnered with Northern Family Farms to modernize its technology and build a scalable foundation for growth.

      The transformation started with centralizing data through shared infrastructure, and has since evolved into a full cloud-based environment using Microsoft Teams, SharePoint, and OneDrive. This enabled real-time collaboration and gave employees access to critical data from anywhere.

      “Now you can be on the road… and it still feels like you’re in the office. That has helped so much.”

      As the business grew, Solution Builders also helped guide the transition to a more advanced ERP system built on Salesforce, ensuring the technology aligned with the company’s long-term goals.

      RESULTS

      3x Growth Powered by AI and Advanced Analytics

      With the right systems in place, Northern Family Farms transformed how it operates and unlocked its next phase of growth. The company has tripled in size, supported by improved efficiency, real-time data visibility, and the ability to scale without operational bottlenecks. Teams can collaborate seamlessly across locations, leadership can make faster, more informed decisions, and the business can confidently navigate its most critical seasons. Today, Northern Family Farms combines the agility of a family-run business with the capabilities of a much larger organization. What was once a fragmented, manual environment is now a connected, data-driven operation, giving the team the tools to scale efficiently while staying closely connected to their customers.

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          WHO WE ARE

          Managed Technology to Drive You Forward

          Solution Builders is a managed IT service provider specializing in implementing and managing technology solutions that enhance security, operational efficiency, and profitability. With over 100 organizations serviced across the US and Canada, Solution Builders has been named one of the best MSPs in North America. 

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